Behavioral Design Models

About

Nacho Parietti

Nacho Parietti

Behavioral Designer
Ingenious

I help design products that drive behavior. Over the last 8 years, I have designed and optimized products, on adoption and retention, under a behavioral sciences lens. Some techniques come from my time in the gambling and gaming industries, but most come from translating research into real products.

If you are a Founder or Researcher looking to ingrain behavioral sciences into the design of your product; to drive change or help adoption and retention, reach out! I can help.

Work with me

Ingenious

Ingenious

I'm the Chief Innovation Officer of Ingenious, a product design agency with a focus on healthcare.

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Ingenious Behavior

Ingenious Behavior

I lead Ingenious Behavior, the branch of ingenious devoted to behavioral design! Check out some of our behavior-changing projects!

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Read more of me

Medium

Medium

This is my medium, you may find some interesting articles

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Follow me on Linkedin

Follow me on Linkedin

I'm always posting on linkedin!

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Ingenious Behavior - Cases

Ingenious Behavior - Cases

Checkout applied behavioral science cases

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DiseñoComportamental.com

DiseñoComportamental.com

Same Models, but in spanish!

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