About

Hi, I'm Nacho Parietti I help design products that drive behavior at ingenious. Over the last 8 years, I have designed and optimized products, on adoption and retention, under a behavioral sciences lens.

I've learned and evolved some of these applied techniques during my time working for gambling and gaming industries, some from while tens of products for different types of startups, and others while translating research into real products for researchers in leading universities.  If you are interested to learn more, go to behavioraldesingmodels.com or feel free to reach out!